{
 "built": "2026-10-31",
 "geography": [
  "Duval",
  "St. Johns",
  "Clay",
  "Nassau",
  "Baker"
 ],
 "rule": "Every account lands in exactly one campaign, the first in this order that it qualifies for. Every rate is a Judgment default until the Friday readback replaces it.",
 "counts": {
  "homes_jv_1m_plus": 21657,
  "homes_1m_in_ring_zips": 16317,
  "homes_1m_nonhomestead": 4495,
  "homes_1m_out_of_state": 1708,
  "homes_1m_bought_2025_26": 1951,
  "households_200k_plus_acs": 68575,
  "returns_200k_plus_irs": 60630.0,
  "private_owners_commercial_class": 32202,
  "commercial_parcels_out_of_state": 6285,
  "commercial_parcels_entity": 26162,
  "commercial_parcels_jv_1m": 10449,
  "commercial_parcels_sold_since_2025": 5076,
  "industrial_sold_since_2025": 818,
  "land_parcels_2_acres_plus": 2409,
  "flex_establishments_qcew": 11583,
  "flex_establishments_sjd": 9502,
  "aircraft_four_counties": 1228,
  "vessels_26ft_plus": 5595,
  "dbpr_active": {
   "Sales associates (SL)": 13059,
   "Brokers (BK)": 2301,
   "Broker associates (BL)": 1461,
   "Brokerage corporations (CQ)": 1596,
   "Branch offices (BO)": 313
  }
 },
 "campaigns": [
  {
   "id": "N1",
   "offer": "The Nines",
   "name": "Collectors near the site",
   "record_definition": "Owners of homes with just value $1M+ in the 20 ZIP drive time set (tax roll), cross matched to LinkedIn titles and to aircraft and 26 ft+ vessel registrations",
   "list_rows": 16317,
   "channel": "LinkedIn + letter",
   "trigger": "Collection outgrowing the garage; new toy registration",
   "defaults_judgment": {
    "touched_year_one": 6000,
    "reply_rate": 0.08,
    "positive_share": 0.35,
    "meeting_share": 0.6,
    "close_per_meeting": 0.125,
    "value_per_close_usd_gross": 60000
   }
  },
  {
   "id": "N2",
   "offer": "The Nines",
   "name": "Part year and absentee owners",
   "record_definition": "$1M+ homes in the five counties with an out of state owner mailing address or no homestead exemption",
   "list_rows": 4495,
   "channel": "Letter to mailing address, then email once enriched",
   "trigger": "Seasonal departure; vehicles left unattended",
   "defaults_judgment": {
    "touched_year_one": 4495,
    "reply_rate": 0.02,
    "positive_share": 0.35,
    "meeting_share": 0.6,
    "close_per_meeting": 0.125,
    "value_per_close_usd_gross": 60000
   }
  },
  {
   "id": "N3",
   "offer": "The Nines",
   "name": "Just arrived",
   "record_definition": "$1M+ homes bought in 2025 or 2026 at $1M+ (tax roll sale fields)",
   "list_rows": 1951,
   "channel": "Letter + LinkedIn",
   "trigger": "Move in month; garage not built for the collection",
   "defaults_judgment": {
    "touched_year_one": 1951,
    "reply_rate": 0.03,
    "positive_share": 0.35,
    "meeting_share": 0.6,
    "close_per_meeting": 0.125,
    "value_per_close_usd_gross": 60000
   }
  },
  {
   "id": "N4",
   "offer": "The Nines",
   "name": "Business headquarters and showroom",
   "record_definition": "Owners of small professional, creative, wholesale and online retail firms in St. Johns and south Duval; IRS returns with Schedule C or pass through income at $200K+ size the pool",
   "list_rows": 18500.0,
   "channel": "Email + LinkedIn",
   "trigger": "Home office or rental unit outgrown; year end purchase for business use",
   "defaults_judgment": {
    "touched_year_one": 3000,
    "reply_rate": 0.08,
    "positive_share": 0.35,
    "meeting_share": 0.6,
    "close_per_meeting": 0.125,
    "value_per_close_usd_gross": 60000
   }
  },
  {
   "id": "N5",
   "offer": "The Nines retail",
   "name": "Retail and medical lease suites",
   "record_definition": "Ambulatory health, fitness, personal service and boutique retail operators in St. Johns and south Duval (QCEW 621 and 44 to 45)",
   "list_rows": 1762,
   "channel": "Email + phone + tenant rep brokers",
   "trigger": "Lease expiry; Nocatee growth; second location",
   "defaults_judgment": {
    "touched_year_one": 1500,
    "reply_rate": 0.03,
    "positive_share": 0.35,
    "meeting_share": 0.6,
    "close_per_meeting": 0.167,
    "value_per_close_usd_gross": 30000
   }
  },
  {
   "id": "N6",
   "offer": "The Nines",
   "name": "Referral track",
   "record_definition": "Residential agents and brokers in 32082, 32081, 32259 (DBPR), wealth advisers (OES 13-2052 and 41-3031), exotic and classic car dealers and detailers (QCEW 4411, 8111)",
   "list_rows": 4861,
   "channel": "Email + LinkedIn",
   "trigger": "A client with a collection and a closing date",
   "defaults_judgment": {
    "touched_year_one": 2500,
    "reply_rate": 0.06,
    "positive_share": 0.35,
    "meeting_share": 0.5,
    "close_per_meeting": 0.05,
    "value_per_close_usd_gross": 60000
   }
  },
  {
   "id": "F1",
   "offer": "Sterling and Future Flex",
   "name": "Owner occupiers in flex industries",
   "record_definition": "Private establishments in NAICS 236, 238, 423, 424, 484, 811, 31 to 33 and 532 in St. Johns and Duval (QCEW)",
   "list_rows": 9502,
   "channel": "Email + phone + LinkedIn",
   "trigger": "Lease expiry; growth; landlord refusing improvements",
   "defaults_judgment": {
    "touched_year_one": 4000,
    "reply_rate": 0.03,
    "positive_share": 0.35,
    "meeting_share": 0.6,
    "close_per_meeting": 0.125,
    "value_per_close_usd_gross": 60000
   }
  },
  {
   "id": "F2",
   "offer": "Sterling and Future Flex",
   "name": "Flex investors",
   "record_definition": "Buyers of industrial and flex parcels since January 2025, and entity owners of industrial parcels with an out of state address (tax roll)",
   "list_rows": 818,
   "channel": "Letter + email",
   "trigger": "Just bought one; wants the next; 1031 clock",
   "defaults_judgment": {
    "touched_year_one": 669,
    "reply_rate": 0.03,
    "positive_share": 0.35,
    "meeting_share": 0.6,
    "close_per_meeting": 0.125,
    "value_per_close_usd_gross": 60000
   }
  },
  {
   "id": "F3",
   "offer": "Sterling and Future Flex",
   "name": "Tenant rep and cooperating brokers",
   "record_definition": "Active brokerage corporations and brokers in the five counties (DBPR), commercial subset by hand",
   "list_rows": 1596,
   "channel": "Email",
   "trigger": "A tenant with 2,400 to 14,400 sq ft need",
   "defaults_judgment": {
    "touched_year_one": 800,
    "reply_rate": 0.06,
    "positive_share": 0.35,
    "meeting_share": 0.5,
    "close_per_meeting": 0.1,
    "value_per_close_usd_gross": 20000
   }
  },
  {
   "id": "B1",
   "offer": "Brokerage sell side",
   "name": "Absentee and entity owners",
   "record_definition": "Private commercial, industrial, multifamily and land parcels with an owner mailing address outside Florida, or held in an entity, just value $500K+ (tax roll)",
   "list_rows": 6285,
   "channel": "Letter + phone + email once enriched",
   "trigger": "Tax bill; loan maturity; tenant vacancy; estate",
   "defaults_judgment": {
    "touched_year_one": 6000,
    "reply_rate": 0.02,
    "positive_share": 0.35,
    "meeting_share": 0.6,
    "close_per_meeting": 0.25,
    "value_per_close_usd_gross": 45000
   }
  },
  {
   "id": "B2",
   "offer": "Brokerage buy side",
   "name": "Active buyers",
   "record_definition": "Parcels in the same classes that sold since January 2025: the buyer is active and the seller has a 1031 clock",
   "list_rows": 5076,
   "channel": "Letter + email",
   "trigger": "Closed a deal in the last 21 months",
   "defaults_judgment": {
    "touched_year_one": 3000,
    "reply_rate": 0.02,
    "positive_share": 0.35,
    "meeting_share": 0.6,
    "close_per_meeting": 0.25,
    "value_per_close_usd_gross": 30000
   }
  },
  {
   "id": "B3",
   "offer": "Brokerage leasing",
   "name": "Landlords and tenants",
   "record_definition": "Improved commercial and industrial parcels with just value $1M+ and multiple buildings; tenant side from F1 and N5 lists",
   "list_rows": 10449,
   "channel": "Email + phone",
   "trigger": "Vacancy; expiry; renewal notice window",
   "defaults_judgment": {
    "touched_year_one": 3000,
    "reply_rate": 0.03,
    "positive_share": 0.35,
    "meeting_share": 0.6,
    "close_per_meeting": 0.25,
    "value_per_close_usd_gross": 12000
   }
  },
  {
   "id": "L1",
   "offer": "Land, advisory, fee development",
   "name": "Land holders on growth corridors",
   "record_definition": "Vacant commercial, vacant industrial and unzoned acreage parcels of 2 acres or more, plus agricultural parcels of 10 acres or more in St. Johns, Clay and Nassau",
   "list_rows": 2409,
   "channel": "Letter + email + LinkedIn",
   "trigger": "TRIM notice; rezoning; unsolicited offer; idle land",
   "defaults_judgment": {
    "touched_year_one": 2400,
    "reply_rate": 0.02,
    "positive_share": 0.35,
    "meeting_share": 0.6,
    "close_per_meeting": 0.2,
    "value_per_close_usd_gross": 20000
   }
  },
  {
   "id": "I1",
   "offer": "Future Flex investment",
   "name": "Recent sellers and accredited investors",
   "record_definition": "Sellers of commercial, industrial and multifamily parcels since January 2025 (1031 candidates); existing relationships only until counsel sets the exemption",
   "list_rows": 5076,
   "channel": "Relationship outreach only, counsel gated",
   "trigger": "45 day identification window",
   "defaults_judgment": {
    "touched_year_one": 0,
    "reply_rate": 0,
    "positive_share": 0,
    "meeting_share": 0,
    "close_per_meeting": 0,
    "value_per_close_usd_gross": 0
   }
  }
 ]
}